Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers

Nasibu Musa Kalokola; Elirehema Daniel Nnko

doi:doi:10.11648/j.cls.20241003.11

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Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers

Nasibu Musa Kalokola^*

, Elirehema Daniel Nnko

Published in Communication and Linguistics Studies (Volume 10, Issue 3)

Received: 8 January 2024 Accepted: 24 January 2024 Published: 15 August 2024

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Abstract

This qualitative study investigated into the complex dynamics of African nation monikers and their profound implications for national identity and international branding. The purpose of the research was to examine the interplay between linguistic inventiveness and artistic representation in 54 African nations, exploring how these components contributed to shaping global perceptions. Adopting a content analysis approach, the study systematically investigated linguistic nuances and artistic depictions associated with each nation's moniker. The population comprised the 54 diverse African nations, ensuring a purposive and representative sampling approach that considered linguistic, cultural, and geographical variations. Data was sourced from official documents, historical records, and public discourse surrounding each nation's moniker, with a focus on linguistic analysis from official statements, literature, and media representations. Artistic representations were examined through visual sources such as national emblems, flags, and associated symbols. The findings revealed a complex tapestry of linguistic features firmly anchored in cultural and historical contexts. Artistic depictions, including visual metaphors and symbols, contributed significantly to each nation's unique character. Notable examples included Nigeria's "The Giant of Africa" and South Africa's "The Rainbow Nation." Recommendations emphasized the strategic use of linguistic and artistic components to enhance international image, recognizing their critical role in shaping global perceptions of African nations. The study also acknowledged its limitations and proposed directions for future research, offering valuable insights into the nuanced dynamics of language and creative expression in constructing national identity on the global stage.

Published in	Communication and Linguistics Studies (Volume 10, Issue 3)
DOI	10.11648/j.cls.20241003.11
Page(s)	53-62
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Representation, African Country Monikers, National Identity

References

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Kalokola, N. M., Nnko, E. D. (2024). Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers. Communication and Linguistics Studies, 10(3), 53-62. https://doi.org/10.11648/j.cls.20241003.11

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ACS Style

Kalokola, N. M.; Nnko, E. D. Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers. Commun. Linguist. Stud. 2024, 10(3), 53-62. doi: 10.11648/j.cls.20241003.11

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AMA Style

Kalokola NM, Nnko ED. Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers. Commun Linguist Stud. 2024;10(3):53-62. doi: 10.11648/j.cls.20241003.11

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@article{10.11648/j.cls.20241003.11,
  author = {Nasibu Musa Kalokola and Elirehema Daniel Nnko},
  title = {Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers
},
  journal = {Communication and Linguistics Studies},
  volume = {10},
  number = {3},
  pages = {53-62},
  doi = {10.11648/j.cls.20241003.11},
  url = {https://doi.org/10.11648/j.cls.20241003.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cls.20241003.11},
  abstract = {This qualitative study investigated into the complex dynamics of African nation monikers and their profound implications for national identity and international branding. The purpose of the research was to examine the interplay between linguistic inventiveness and artistic representation in 54 African nations, exploring how these components contributed to shaping global perceptions. Adopting a content analysis approach, the study systematically investigated linguistic nuances and artistic depictions associated with each nation's moniker. The population comprised the 54 diverse African nations, ensuring a purposive and representative sampling approach that considered linguistic, cultural, and geographical variations. Data was sourced from official documents, historical records, and public discourse surrounding each nation's moniker, with a focus on linguistic analysis from official statements, literature, and media representations. Artistic representations were examined through visual sources such as national emblems, flags, and associated symbols. The findings revealed a complex tapestry of linguistic features firmly anchored in cultural and historical contexts. Artistic depictions, including visual metaphors and symbols, contributed significantly to each nation's unique character. Notable examples included Nigeria's "The Giant of Africa" and South Africa's "The Rainbow Nation." Recommendations emphasized the strategic use of linguistic and artistic components to enhance international image, recognizing their critical role in shaping global perceptions of African nations. The study also acknowledged its limitations and proposed directions for future research, offering valuable insights into the nuanced dynamics of language and creative expression in constructing national identity on the global stage.
},
 year = {2024}
}

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TY  - JOUR
T1  - Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers

AU  - Nasibu Musa Kalokola
AU  - Elirehema Daniel Nnko
Y1  - 2024/08/15
PY  - 2024
N1  - https://doi.org/10.11648/j.cls.20241003.11
DO  - 10.11648/j.cls.20241003.11
T2  - Communication and Linguistics Studies
JF  - Communication and Linguistics Studies
JO  - Communication and Linguistics Studies
SP  - 53
EP  - 62
PB  - Science Publishing Group
SN  - 2380-2529
UR  - https://doi.org/10.11648/j.cls.20241003.11
AB  - This qualitative study investigated into the complex dynamics of African nation monikers and their profound implications for national identity and international branding. The purpose of the research was to examine the interplay between linguistic inventiveness and artistic representation in 54 African nations, exploring how these components contributed to shaping global perceptions. Adopting a content analysis approach, the study systematically investigated linguistic nuances and artistic depictions associated with each nation's moniker. The population comprised the 54 diverse African nations, ensuring a purposive and representative sampling approach that considered linguistic, cultural, and geographical variations. Data was sourced from official documents, historical records, and public discourse surrounding each nation's moniker, with a focus on linguistic analysis from official statements, literature, and media representations. Artistic representations were examined through visual sources such as national emblems, flags, and associated symbols. The findings revealed a complex tapestry of linguistic features firmly anchored in cultural and historical contexts. Artistic depictions, including visual metaphors and symbols, contributed significantly to each nation's unique character. Notable examples included Nigeria's "The Giant of Africa" and South Africa's "The Rainbow Nation." Recommendations emphasized the strategic use of linguistic and artistic components to enhance international image, recognizing their critical role in shaping global perceptions of African nations. The study also acknowledged its limitations and proposed directions for future research, offering valuable insights into the nuanced dynamics of language and creative expression in constructing national identity on the global stage.

VL  - 10
IS  - 3
ER  -

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Author Information

Nasibu Musa Kalokola

Department of Language and Linguistics, St. Augustine University of Tanzania (SAUT), Mwanza, Tanzania

Contact Email

http://orcid.org/0000-0002-5299-4823
Elirehema Daniel Nnko

Department of Education and General Studies, Institute of Accountancy Arusha (IAA), Arusha, Tanzania

Contact Email

http://orcid.org/0009-0009-7817-6130

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APA Style

Kalokola, N. M., Nnko, E. D. (2024). Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers. Communication and Linguistics Studies, 10(3), 53-62. https://doi.org/10.11648/j.cls.20241003.11

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ACS Style

Kalokola, N. M.; Nnko, E. D. Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers. Commun. Linguist. Stud. 2024, 10(3), 53-62. doi: 10.11648/j.cls.20241003.11

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AMA Style

Kalokola NM, Nnko ED. Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers. Commun Linguist Stud. 2024;10(3):53-62. doi: 10.11648/j.cls.20241003.11

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@article{10.11648/j.cls.20241003.11,
  author = {Nasibu Musa Kalokola and Elirehema Daniel Nnko},
  title = {Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers
},
  journal = {Communication and Linguistics Studies},
  volume = {10},
  number = {3},
  pages = {53-62},
  doi = {10.11648/j.cls.20241003.11},
  url = {https://doi.org/10.11648/j.cls.20241003.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.cls.20241003.11},
  abstract = {This qualitative study investigated into the complex dynamics of African nation monikers and their profound implications for national identity and international branding. The purpose of the research was to examine the interplay between linguistic inventiveness and artistic representation in 54 African nations, exploring how these components contributed to shaping global perceptions. Adopting a content analysis approach, the study systematically investigated linguistic nuances and artistic depictions associated with each nation's moniker. The population comprised the 54 diverse African nations, ensuring a purposive and representative sampling approach that considered linguistic, cultural, and geographical variations. Data was sourced from official documents, historical records, and public discourse surrounding each nation's moniker, with a focus on linguistic analysis from official statements, literature, and media representations. Artistic representations were examined through visual sources such as national emblems, flags, and associated symbols. The findings revealed a complex tapestry of linguistic features firmly anchored in cultural and historical contexts. Artistic depictions, including visual metaphors and symbols, contributed significantly to each nation's unique character. Notable examples included Nigeria's "The Giant of Africa" and South Africa's "The Rainbow Nation." Recommendations emphasized the strategic use of linguistic and artistic components to enhance international image, recognizing their critical role in shaping global perceptions of African nations. The study also acknowledged its limitations and proposed directions for future research, offering valuable insights into the nuanced dynamics of language and creative expression in constructing national identity on the global stage.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers

AU  - Nasibu Musa Kalokola
AU  - Elirehema Daniel Nnko
Y1  - 2024/08/15
PY  - 2024
N1  - https://doi.org/10.11648/j.cls.20241003.11
DO  - 10.11648/j.cls.20241003.11
T2  - Communication and Linguistics Studies
JF  - Communication and Linguistics Studies
JO  - Communication and Linguistics Studies
SP  - 53
EP  - 62
PB  - Science Publishing Group
SN  - 2380-2529
UR  - https://doi.org/10.11648/j.cls.20241003.11
AB  - This qualitative study investigated into the complex dynamics of African nation monikers and their profound implications for national identity and international branding. The purpose of the research was to examine the interplay between linguistic inventiveness and artistic representation in 54 African nations, exploring how these components contributed to shaping global perceptions. Adopting a content analysis approach, the study systematically investigated linguistic nuances and artistic depictions associated with each nation's moniker. The population comprised the 54 diverse African nations, ensuring a purposive and representative sampling approach that considered linguistic, cultural, and geographical variations. Data was sourced from official documents, historical records, and public discourse surrounding each nation's moniker, with a focus on linguistic analysis from official statements, literature, and media representations. Artistic representations were examined through visual sources such as national emblems, flags, and associated symbols. The findings revealed a complex tapestry of linguistic features firmly anchored in cultural and historical contexts. Artistic depictions, including visual metaphors and symbols, contributed significantly to each nation's unique character. Notable examples included Nigeria's "The Giant of Africa" and South Africa's "The Rainbow Nation." Recommendations emphasized the strategic use of linguistic and artistic components to enhance international image, recognizing their critical role in shaping global perceptions of African nations. The study also acknowledged its limitations and proposed directions for future research, offering valuable insights into the nuanced dynamics of language and creative expression in constructing national identity on the global stage.

VL  - 10
IS  - 3
ER  -

Copy | Download